The collection of Protected Personal Information or Personal data is not a new phenomenon. Since the early ages, civilizations have collected and kept records of users. However, with the ever advancing developments in information technology and the changing nature of big tech, come new challenges for Personal Information and its exploitation.

In the 21st century the average user shares more information than ever before. This trend has become ubiquitous in our daily lives, as businesses and enterprises collect information at an unprecedented rate, without considering the possible impacts that such collection may have.

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